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Alain Mermoud, President Swissintell

Alain Mermoud, President Swissintell

Dear Swissintellers

At our 2018 General Assembly, you elected me President of our great association. Thank you for your trust! The tagline for my presidency is : if you think that Intelligence is expensive, consider the price of ignorance 😉

My top three priorities for the association are:

  1. Grow our member base and member engagement, both online and offline,
  2. Foster the collaboration between our Geneva and Zurich franchises,
  3. Increase our organization’s and profession’s visibility to the economic and political audience.

Events

With my team, we are working hard to deliver even more added-value to your membership. We want to help our members thrive ! Therefore, our core business will always remain the organisation of top-tier networking events for information professionals and the Swiss intelligence community. Please add the two dates below to your agenda:

Digital platform

I am also proud to announce new features on our upgraded SWISSINTELL fully responsive digital platform:

  • The Agenda section gathers all Intelligence-related events in Switzerland
  • The Press Review section gathers over 2’500 Intelligence-related articles with a focus on Switzerland, since 2013
  • The Education section maps all Intelligence-related education in Switzerland
  • The Jobs section (members-only) is a job market where information professionals and recruiters can connect
  • The Directory of sources (members-only) maps over 100 Intelligence-related sources with a focus on Switzerland
  • A summary of past events (since 2013)

Your feedback on these new features is most welcome! Also, stay tuned for news on upcoming features. I look forward to meeting you soon in Geneva or Zurich.

Best regards,

Alain Mermoud

ZURICH WEEKLY EVENT : Cyber Sovereignty & Cyber Defence – an economic perspective – 18.09.2018 – 11.12.2018

All Swissintell members are kindly invited to attend as auditor the free of charge ETH Zurich course 853-0102-00L Military Business Administration II – Case Examples. The lecturer is our President, Alain Mermoud. This weekly course is starting on September, 18 and takes place every Tuesday from 10am to 12 in the room C33 of the building IFW, Haldeneggsteig 4, 8092 Zurich.

The lecture is in German and the lecturer can answer questions in English or French.

The program focuses on an analysis of hybrid warfare against Switzerland. Three main Topics are highlighted:

  • Cyber defense
  • Security of critical infrastructures
  • Security of supply

The program of the course is organized into 14 units of 90 minutes each. The units combine the elements of lecture (where analytical concepts are taught) and application (where these concepts as applied). Additionally, guest lecturers will hold talks on selected issues on following dates:

The learning material is based on various documents, such as (click to download):

GENEVA QUARTERLY EVENT : Artificial Intelligence: opportunities and challenges for information professionals – 27.09.2018

*This conference will be held in French and the speaker can answer questions in English or German*

18.00: Doors opening

18.30-18.45: Welcome message from the GCSP & Swissintell President

18.45-19.30 : Artificial Intelligence: opportunities and challenges for information professionals by Dr Jean-Marc Rickli

Recent advances in artificial intelligence driven by growing computing powers, rising amount of generated data and improvement of machine learning algorithms have led to major breakthroughs. Google’s Deepmind Alphago algorithm beat the second best player of the game of Go in 2016 after several months of training. A revised version of this algorithm reached superhuman capabilities in the game of Go, shogi and chess in 34 hours in December last year. The speed of this technological growth is exponential and the proliferation of this technology in both vertical and horizontal. This raises alarming prospects about the potential malicious uses of this technology and the way to prevent them. A key aspect is to define regulations guidelines for the development of this technology and to find an appropriate inclusive framework of governance.

19.30-19.45: Questions & Answers

19.45-20.45 : Drinks and Networking

Please subscribe on Eventbrite

Trend Analysis – Cyber Sovereignty

Einige Wirtschaftsakteure missverstehen den Begriff “Cybersouveränität” als eine Form von Autonomie im Cyberspace. Diese Trendanalyse argumentiert, dass die Verwendung des Begriffs “Cybersouveränität” in gleicher Weise wie “Autonomie” eine falsche Bezeichnung ist. Um dies zu tun, untersucht die Analyse die Definition und die Verwendung des Begriffs “Cybersouveränität“. Es untersucht nationale Cybersicherheitsstrategien, um zu sehen, wie Staaten den Begriff verwenden. Die Ergebnisse zeigen, dass sich Staaten mit Ausnahme von Frankreich selten auf dieses Konzept beziehen. Dies ist auf den französischen Bottom-up-Ansatz zur Souveränität zurückzuführen. Die Trendanalyse betrachtet dann die akademische Debatte über Cybersouveränität und stellt fest, dass sie sich auf die Anwendbarkeit von Souveränitätsgrundsätzen im Cyberspace konzentriert. Schließlich untersucht die Untersuchung die Debatte über Souveränität in anderen Bereichen: See, Luft und Weltraum. Dies zeigte, dass jede Domäne vor der Normalisierung der Praktiken in internationalen Verträgen Diskussionen über die Anwendbarkeit von Souveränität führte.

Source : CSS – ETH

Using Open Source Data in Developing Competitive and Market Intelligence

The paper seeks to show how the increasingly popular use of data and information acquired from open sources (OS) impacts competitive and marketing intelligence (C/MI). It describes the current state of the art in analysis efforts of open source intelligence (OSINT) in business/commercial enterprises, examines the planning and execution challenges organizations are experiencing associated with effectively using and fusing OSINT in C/MI decision-making processes, and provides guidelines associated with the successful use of OSINT.

Findings – Open sources are useful in marketing analyses because they can be easily accessible, inexpensive, quickly accessed and voluminous in availability. There are several conceptual and practical challenges the analyst faces in employing them. These can be addressed through awareness of these issues as well as a willingness to invest resources into studying how to improve the data gathering/analysis interface.

Practical implications – Marketing analysts increasingly rely on open sources of data in developing plans, strategy and tactics. This article provides a description of the challenges they face in utilizing this data, as well as provides a discussion of the effective practices that some organizations have demonstrated in applying and fusing open sources in their C/MI analysis process.

Originality/value – There are very few papers published focusing on applying OSINT in enterprises for competitive and marketing intelligence purposes. More uniquely, this paper is written from the perspective of the marketing analyst and how they use open source data in the competitive and marketing sense-making process and not the perspective of individuals specialized in gathering these data.

Source : ResearchGate